Ad revenue reports

Once you have enabled/configured the advertising capability and situated the ads properly on your site(s), you can view advertising revenue reports for them, at a later time. The statistics in the report relate to the accumulated number of ad impressions/clicks generated by users browsing your site(s), as well as the revenue generated from them.

To view your advertising revenue reports:

  1. Open your profile by clicking your name in the top-right corner.
  2. Click the Advertising tab.
Note: The Advertising tab will only be available if you have previously created and published at least one site that also has advertising enabled. Learn more...

Advertising Statistics reports

The columns for these reports are explained below.

Column Name  Description 
No.  Indicates the count number in the report list for the site. 
Site  Specifies the name for the site. 
Total inventory  Specifies the total number of ad spaces available for the site. 
CPC Imps  Specifies the number of accumulated cost-per-click (CPC) impressions for the site. 
CPM Imps  Specifies the number of accumulated cost-per-thousand (CPM) impressions for the site. 
Fill Rate %  Identifies the ad fill rate percentage for the site. 
CPC Clicks  Specifies the CPC clicks accumulated for the site. 
CPM Clicks  Specifies the CPM clicks accumulated for the site. 
CRT %  Identifies the click-through rate for the site - in other words, the percentage of impressions that resulted in a click-through. 
eCPM $  Identifies the effective cost-per-thousand impressions for the site. 
CPC Rev $  Lists the cost-per-click revenue for the site. 
CPM Rev $  Lists the cost-per-thousand revenue for the site. 
Total Rev $  Lists the total accumulated revenue for the site.